Mobile Advertising will be on the new iPhone OS. Steve Jobs: "You know the ads on the web -- they're eye catching and interactive, but they don't deliver emotion. What we want to do with iAds is deliver interaction and emotion... Because iAd is in the iPhone OS itself, we have figured out how to do interactive and video content without ever taking you out of the app."
This would mean a good chunk of profits for developers with no hosting required. Remember this event is for Devs.
Ad for the new Toy Story 3:
The ads are 100% interactive and open like an app within an app. You can do dozens of things inside this ad, watch the trailer, play games, buy other apps, find theaters where the movie is playing, etc...
Nike's ad lets you make your own NikeID and shoes.
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