Do You Know Lauren?

You may know Lauren from this PC ad.



You probably don't know Mitch. But here's what he's offering.

Subject: I AM UP FOR THE CHALLENGE!

To whom it may concern,

I recently watched the new PC ad on television the other night about "Lauren" purchasing a laptop for under $1000.00. It was a great advertisement targeting everyday PC users. My only concern is that I feel the computer "Lauren" chose will not provide an overall positive experience. I am asking for your assistance to help me locate "Lauren". I am willing to give her my 17" Mac laptop "FOR FREE" so she can decide which laptop is superior without putting a price tag on it.

I do believe everyone on this planet is "cool enough to be a Mac person".

Sincerely,
Mitch Gewirtz

Gizmodo contacted Mitch and asked him if he was serious:

Absolutely! I am serious!

I believe my 17" G4 powerbook is still more advanced than any PC out there today. It is a very healthy laptop that has given me a wonderful experience the last couple of years. I truly believe if "Lauren" had a chance to use this laptop she would change her mind.

Can you help me locate her?

So, if you know Lauren, contact the folks over at Gizmodo!

Let's hope Lauren is a real person (and that doesn't work for Microsoft or HP) and takes on this challenge. Not to mention, this guy is giving up his powerbook, anyone willing to give Lauren a chance at using a MacBook for free?

If I was Lauren, I'd probably sell that that Volkswagen Beetle and use that money to get a used Honda and a MacBook. The MSRP for a Black '09 Beetle with black leather interior, is just below $26k. So, lets say it's an '08, and you got a great deal and paid $20k. You could sell that car and get a used Honda Accord or Civic and buy a new MacBook. That Beetle sucks anyway.

Honda Accord Ad

Check out this British ad for the Honda Accord. Here's the scoop:

There are no computer graphics or digital tricks in these images. Everything that you see happened in real time exactly as you see it. The recording required 606 takes.

The recording cost 6 million dollars and it took 3 months to finish, including the engineering design of the sequence. The duration of the video is only 2 minutes, but every time that Honda shows the commercial on British television, they make enough money to support any of us for the rest of our lives. However, this commercial has turned out to be the most displayed in the history of the Internet. Honda execs think that it will pay for itself simply because of the free showings

When Honda senior execs viewed it, they immediately approved it without hesitation - including costs. There are only six Honda Accords built by hand in the whole world, and to the horror of Honda engineers, the recording team disassembled two of them for the recording. Everything you see in the sequence (besides the walls, floor, ramp and untouched Honda Accord) is part of those two automobiles.

The commercial was so well received by Honda execs when they saw it, that their first comment was how amazing the computer graphics were. They almost fell out of their chairs when told that the recording was real without any graphics manipulation.