Wheaties Fuel

New cereal by Wheaties helps curb that hunger between breakfast and lunch (or lunch and dinner in my case). Athletes such as Kevin Garnett, Peyton Manning and Albert Pujols helped design the new cereal with better ingredients including five grams of fiber, whole grains, a daily amount of five B vitamins, for longer-lasting energy. Also, one bowl contains 200 calories. You can buy it now for $5. It's the better breakfast of champions. [Wheaties Fuel]

Adidas: It's on Me for We

ABC Begins NBA Finals Campaign

ABC/ESPN have begun advertising for the NBA Finals using this evolutionary poster. If LeBron wants in on next years poster, he better carry his team (again) on the road.

KG Finds Other Ways to Help the Celtics

Now that we know that KG will probably miss all of the playoffs, he has obviously decided to help his team out in any way possible. Even if that means prepping the arena (seat by seat). You got to love it.

Kevin Garnett G2 Commercial

Good ad, but next time please make it a little more obvious that the average Joe, isn't Kevin Garnett. P.S., Red G2 tastes like Robitussin [NBA Fanhouse]

Going to College After the Pros

New Adidas ads shows off just what March Madness is all about (from the mouths of four guys who didn't go to college).

LeBron James is a Gift Giver

LB Gives Gifts / NBA All-Star Weekend '09 from Good Produce on Vimeo.

What a nice guy! (Until he dunks it on you!)