Google Continues to try and Improve Search

To find out how readers check out Google search results, they collected eye-tracking data.

The following video clip shows in real time how a participant in our study scanned the page. And yes, seriously — the video is in real time! That's how fast the eyes move when scanning a page. The larger the dot gets, the longer the users' eye pauses looking at that specific location.

Here's an image that shows what part of the search is seen the for the longest period of time. The darker the color, the more time people spent looking at that location.

Obviously because Google search is pretty damn good, most people see the results they need near the top of the results page.

Check out more on eye tracking from Google at The Official Google Blog.

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